Tower Bridge and the River Thames in London

Emerald Global Advisory

Less guesswork.More confidence.

You bring the ambition. We help make the numbers make sense. Finance support for women-led and purpose-driven businesses, from everyday accounts to your next big decision.

Bookkeeping & reporting · Cash flow & grants · Fractional CFO guidance

Founder-led. Personally invested.London & the US West Coast

Sound familiar?

You started a business.
Not a finance department.

When the numbers feel like another problem to solve, it is hard to focus on the business you set out to build. You do not have to figure it all out alone.

Your evenings belong to your business. Again.

Invoices, reconciliations and disconnected spreadsheets keep pulling you away from clients and the work you love.

Build a dependable monthly finance routine with bookkeeping oversight and reporting that makes sense.

Finance Foundations

Revenue is up. Why does cash still feel tight?

A healthy sales month does not tell you whether you can afford a new hire, a bigger project or a quieter quarter.

See the timing of cash coming in and going out, and plan your next commitment with a clearer forecast.

Business Growth

You have a strong mission. The funding paperwork is another story.

Grant budgets, financial records and application requirements can feel like a second job for an already stretched team.

Get focused support with grant readiness, budgets and submissions. Funding decisions remain with the funder.

Project / One-Time

Everyone looks to you for the answer. Who do you turn to?

Hiring, expansion and investor questions need more than instinct, but a full-time CFO may not be the right next hire.

Bring a senior financial perspective to your plans, test different scenarios and prepare for important conversations.

Strategic Finance
Ananya Jauhari, founder of Emerald Global Advisory
Ananya JauhariFounder · Chartered Accountant · MS in Finance

The person behind the numbers

Big-company experience.
A small-business heart.

After a decade in corporate finance at Barclays and PACCAR, Ananya saw a gap: large businesses have people to help them make financial decisions. Small-business founders are often left to figure it out themselves.

Ananya has supported clients in raising over $1.4 million in grant funding.

Emerald Global Advisory brings that experience to women-led and purpose-driven businesses. Not to make finance more complicated, but to make your next decision feel less lonely.

A partner who understands your numbers.
And remembers there is a person behind them.

Why Choose Emerald Global Advisory?

Expertise you can lean on.
People you can talk to.

You deserve more than a set of accounts. You deserve someone who listens, explains and helps you decide what comes next.

I

A person, not a portal.

Founder-led guidance shaped by Ananya's decade in corporate finance at Barclays and PACCAR. A thinking partner for your decisions, not just another report in your inbox.

II

Clarity before complexity.

Understand what your numbers mean, what needs attention and what to do next. We turn financial information into conversations you can act on.

III

Built around your stage.

Start with a clean-up, build a monthly finance rhythm or add strategic guidance as decisions get bigger. Choose the support you need, without jumping straight to a full-time finance team.

Testimonials

The difference a
real partnership makes.

★★★★★

Working with Emerald Global Advisory has been one of the most impactful decisions for our business. From grant applications to accounting clean-up and long-term financial strategy, the support has been truly end-to-end.

 Inspire Kids ELC logo

Nasteha Muse

Founder & CEO, Inspire Kids ELC, USA

★★★★★

Emerald Global Advisory helped simplify our accounts that were in overwhelmingly fragmented systems and made everything well arranged with great communication and professionalism.

 FlameLily Foundation logo

Panashe Sivindani

Founder & CEO, FlameLily Foundation, USA

A global outlook. A personal partnership.

Different cities.
The same founder spirit.

From London to the US West Coast, we work with people building something of their own. Our team across the UK, US and India brings a connected perspective to your business.

Tower Bridge and the River Thames winding through London

London

United Kingdom

Financial support for London-based founders, small businesses and purpose-driven teams through our UK entity.

The Golden Gate Bridge spanning San Francisco Bay

San Francisco

US West Coast

Supporting US West Coast founders with the financial foundations and forward planning their next chapter needs.

Tools We Work With

Trusted platforms, AI-assisted strategy.

We work with trusted platforms to streamline accounting, reporting, and AI-assisted strategy, meeting you inside the systems you already use or setting up the right ones from scratch.

QuickBooks
Zoho Books
Xero
Zoho
Google Gemini
Google Workspace
Claude
Puzzle

Free 30-minute consultation

You don’t need all the answers to start a conversation.

Bring the question that keeps coming back: Can I afford to hire? Are these numbers right? What do I need for funding? Let’s work out the right next step together.

Your Privacy Matters

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